Gen Z Flocks to Stocks as Mortgage Rates Deter Home Buying

✍️ By Louisa Clarence-Smith (The Times) | 📅 2025-09-02

Gen Z Flocks to Stocks as Mortgage Rates Deter Home Buying

Introduction

With mortgage rates around 6.6% and median home prices nearly five times average income, Gen Z Americans are choosing stock investing over buying homes :contentReference[oaicite:0]{index=0}.

The share of 25-year-olds holding investment accounts jumped from 6% in 2015 to 37% in 2024, signaling a shift in wealth-building preferences :contentReference[oaicite:1]{index=1}.

  • High housing barriers and borrowing costs
  • Mobile-first investing culture fueled by FOMO
  • Pandemic savings redirected to equities

Analysis & Risks

While equity investments offer accessibility, markets remain expensive and volatile—raising risks for younger investors without diversified portfolios :contentReference[oaicite:2]{index=2}.

Simultaneous job insecurity and real-time exposure may lead to emotional investing and premature portfolio drawdowns.

  • Market risk amplification in downturns
  • Behavioral pitfalls from app-driven trading

Conclusion & Actionable Advice

Investing is a valid alternative to homeownership under current conditions, but Gen Z should pair it with emergency savings and financial education.

A balanced strategy—using diversified ETFs, retirement accounts, and maintaining rental flexibility—can build long-term resilience.

  • Use dollar-cost averaging when investing
  • Prefer platforms with built-in asset diversification
  • Balance portfolios with liquidity for unexpected needs